About
Most early stage health and wellness startups struggle to
Connect strategy, leadership, and talent to their marketing work
Healthy CMO is a fractional Chief Marketing Officer consultancy helping 7+ figure health and wellness businesses to grow rapidly, scale thoughtfully, and deliver quality services to patients and customers.
The Fractional CMO for Health and Wellness Startups
Hi, I'm Miranda Gottlieb and since 2019, I've been working to build and scale health and wellness startups from around the world.
There is so much I love about working with health startups - with the right marketing, you can lead the market, even if you’re a new player.
You see, many early stage companies struggle with the following:
- Selecting and leveraging a scalable marketing tech stack
- Hiring the right talent at the right time
- Hygienic data reporting of marketing spend
With a Fractional CMO, those issues become opportunities.
Here’s what you could accomplish instead...
- Use the best tech stack for your business
- Hire and train talent to prioritize your business goals
- Know where your marketing dollars are going
Miranda Gottlieb, Founder of Healthy CMO
Miranda founded Healthy CMO to support Seed–Series B health and wellness startups that need senior-level marketing and commercial leadership before they are ready to hire a full-time CMO.
Through her work as a Venture Partner and Angel Investor, Miranda repeatedly saw a gap: early-stage companies needed experienced, hands-on marketing leadership to unlock growth, but lacked the scale or timing to add a full executive FTE. Healthy CMO was built to fill that gap.
Most recently, Miranda has helped scale Oshi Health, a venture-backed, virtual GI care company, where she has led across performance marketing, partnerships, lifecycle marketing, brand, and full funnel experimentation. Her work has focused on building a multi-channel acquisition engine, improving funnel conversion and measurement, launching third party aquisition channels, and supporting the company’s next phase of growth.
Previously, Miranda served as SVP of Marketing at Curative, a leading COVID-19 testing and vaccine delivery startup that later pivoted into health insurance. She led across brand, performance, product marketing and strategic communications during a period of hypergrowth, helping deliver more than 36 million tests, supporting nearly 7,000 employees across 44 states, and leading the brand and marketing strategy behind the launch of a first-of-its-kind health plan.
Prior to Curative, Miranda led Johnson & Johnson JLABS @ Shanghai’s innovation activation team, supporting more than 50 early-stage portfolio companies across Asia-Pacific. She lived and worked in China for three years, partnering closely with founders, operators, and global J&J leadership to help startups navigate commercialization, partnerships, and scale.
Miranda is based in Austin, Texas. You can find her at a comedy club, enjoying time on Lake Austin, or scouting out the best matcha in the city.
What it's like to work together?
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to
take your time back and see a greater return on your marketing budget.
